B2B
Commercial
Editing
Motion Graphic
Strategy
Roles
Editor
Scriptwriter
Tools
Adobe Premiere Pro
Adobe After Effects
Figma & Figjam
Google Docs
We worked together with OctopusPMS to create a video for their website. The goal of the project was to make a Business-to-Business video that would easily explain the benefits of using OctopusPMS. The focus was especially on hotels.
We also had to figure out where the video would be used, how people would find OctopusPMS, and how to get them to complete the final Call-To-Action.
Buyers Journey
We started by mapping the buyer’s journey and figuring out where the video fit in. We also used this time to determine who the target audience.
Additionally, we identified opportunities for OctopusPMS to capture customers’ attention. For example, we looked at blog posts that could draw outsiders to OctopusPMS, leading them to the page where they would watch the video. The video is meant to serve as a tool to quickly capture attention for OctopusPMS and make viewers want to try their product over the competitors.
Editing
To make the video more engaging, we used graphic elements created in Adobe After Effects, which were then incorporated into our editing file in Premiere Pro. Our voiceover was recorded in Adobe Podcasts to give us an easy way to clean up the audio and make it sound professional.
